Heather Devane
Turn your brand strategy into your growth engine.
Most founders know why their company is special. But their next best customer doesn't know they exist.I help companies connect with buyers faster and turn attention into conversions. The trick? Marketing that speaks their customers' language.If you're a growth-stage leader who needs results — not more cooks in the kitchen — let's talk.
Hit the ground running
Without brand fundamentals, campaign ROI plateaus and you're left with more questions than answers.I focus on nailing down what you stand for, what you say, and how it all runs — then amplify it where your customers already live.
Brand Strategy & Positioning: Market research, competitive audits, brand pillars, and positioning that make your company stand out, not blend in.
Messaging & Content Development: Narrative frameworks, editorial strategy, and content creation and distribution for every stage of the buyer journey.
Systems Building & GTM Execution: System and infrastructure implementation for efficiency, scale, and collaboration, so campaigns don't get hung up on logistics.
Why work with me
After 13+ years leading integrated marketing across B2B and B2C — from an enterprise CPG brand to SaaS startups — I've worn a lot of hats.I've built brand and content functions from the ground up, executed national campaigns, run multimillion-dollar partnerships, and led cross-functional projects that traveled around the world.Now I'm helping growth-stage companies fix the problems that too often get skipped in the beginning: how to cut through the noise so that when customers are ready to buy, they're ready to buy from you.
Owned $10M+ in strategic partnerships at a major CPG brand.
Executed a B2C product launch that hit 800M media impressions and $8M in ad equivalencies in a single week.
Launched a proprietary research report for a B2B SaaS company that earned 900k impressions in less than a week and increased SOV by 10% QoQ.
Built an omni-channel marketing strategy from scratch that grew keyword rankings by 200%+, and site traffic by 50%+.
Led the cross-functional team that returned a major product line to growth after years of decline.
Momentum starts here
| Fractional Engagements | Project-Based Sprints | End-to-End Interim Coverage |
|---|---|---|
| An ongoing strategic partnership, embedded part-time for as long as you need a senior brand and marketing leader in the room. | Shorter engagements with a defined scope, from brand audits and messaging refreshes to campaign launches and content creation. | Full marketing leadership coverage during a transition, leadership gap, or executive search, so you don't lose any momentum. |
